Performance Marketing Agency for More Leads, Sales and Profitable Growth

Our media planning decides where to spend, on whom, and what results to expect, before any money goes into ads. Good planning stops budget being wasted on the wrong platforms or the wrong people. We look at your margins, sales cycle and past results, then set targets for cost per lead or ROAS that make sense for your business.

A Real Estate brand may start with Google Search and lead forms; a D2C brand with Shopping and Instagram. You approve the plan before anything goes live.

Media planning

Which platforms and campaign types to use.

Audience segmentation

Customer groups we can target separately.

Budget allocation

How much to spend on each platform.

Channel planning

The order to launch channels in, and why.

Media forecasting

Expected clicks, leads and cost per lead.

Our Google Ads management puts you in front of people already searching for what you sell, on Google and Microsoft Bing. As a Google Ads agency, we group keywords by intent, write ads that match each search and send people to the page that answers it. We check search terms every week and remove the ones that waste budget.

For an EdTech brand, that means showing up for course searches in each city you serve, from Pune to Dubai.

Google Ads search campaigns

For people ready to act.

Microsoft Ads

To reach Bing users.

Branded search

Campaigns that protect your brand name.

Non-branded search

Campaigns that win new customers.

Negative keywords

A list that cuts wasted clicks.

Ad extensions

Call buttons, site links and locations.

Our paid social advertising reaches people by interest, job role or behaviour, even before they start searching. As a Meta ads agency, we plan different ads for people who have never heard of you, people who know you and people ready to buy. Ads are made for each platform: short reels for Instagram, lead forms for LinkedIn and video for YouTube.

A Food & Beverage brand might use local reels; an FMCG brand, launch videos. We test several hooks first, then back the ads that work best.

Meta Ads

On Facebook.

Instagram Ads

In feeds, stories and reels.

LinkedIn Ads

For B2B audiences by company, role and industry.

YouTube Ads

For video reach and remarketing.

Funnel planning

Different ads for each stage.

Our lead generation campaigns focus on enquiries from the right people, because leads only matter if your sales team can close them. Landing pages are built by our website development team, so they load fast and track every enquiry. We add qualifying questions, such as budget or location, to filter out poor-fit leads.

Leads go straight to your CRM, email or WhatsApp, and we ask your sales team which ones converted, so we can find more like them.

Lead forms

On Meta, LinkedIn and Google.

Landing page campaigns

With one clear goal per page.

Lead qualification

Questions that filter out poor-fit leads.

Enquiry generation

For calls, WhatsApp and site visits.

Lead quality checks

Regular reviews with your sales team.

Our Google Shopping campaigns and catalogue ads sell your products directly from search and social. We prepare your product feed to meet Google's product data specification, so products are approved and shown. Better titles and images help the right products appear for the right searches.

As a D2C performance marketing agency, we also plan for sale seasons in each market, such as Diwali in India, Ramadan in Dubai and Black Friday in the US. High-margin products get more budget.

Shopping campaigns

On Google.

Catalogue ads

On Meta and Instagram.

Product campaigns

For top sellers and new launches.

Product feed set-up

Clean titles, images and details.

Margin grouping

More budget for the products that earn most.

Our retargeting ads bring back people who visited but didn't buy or enquire, with the right message at the right time. We group visitors by what they did, such as viewing a product, adding to cart or starting a form, and show each group a different ad. Someone who left a full cart sees that product again.

We exclude people who already bought, so you don't pay to reach them twice. For brands that already get website traffic, retargeting is often the quickest win.

Website visitor retargeting

Across Google, Meta and YouTube.

Cart abandonment campaigns

For shoppers who left without paying.

Remarketing lists

Based on pages viewed or actions taken.

Re-engagement

For past customers and leads.

Frequency limits

So people aren't shown the same ad too often.

Our conversion rate optimisation turns more of your existing clicks into leads and sales, because more traffic isn't always the answer. Page and checkout changes are planned with our UI/UX design team. Before testing, we look at heatmaps, recordings and drop-off points to see where visitors get stuck.

Then we test one change at a time, such as a shorter form or a clearer headline, and keep what wins. For a HealthTech brand, a simpler booking flow can lower cost per appointment across every campaign.

A/B testing

Of headlines, offers and layouts.

Landing page optimisation

For speed, clarity and trust.

Funnel optimisation

From ad click to thank-you page.

Checkout optimisation

To reduce drop-off.

Conversion testing

With clear before-and-after numbers.

Our conversion tracking set-up shows exactly which ads bring leads and sales, because you can't improve what you can't measure. We set up Google Analytics 4 to track leads and sales, and check tracking before any campaign goes live. You get one live dashboard that brings Google, Meta and LinkedIn results together.

If you use a CRM, we can connect it, so you see which ads brought sales, not just leads. Every report explains the numbers in plain words.

Conversion tracking

For forms, calls, WhatsApp and purchases.

Google Analytics 4

Set-up and events.

Pixel set-up

For Meta, LinkedIn and other platforms.

Attribution modelling

So each ad gets fair credit.

Reporting dashboards

You can check any time.

Our ROAS and customer acquisition cost optimisation happens every week, once campaigns are live. Every ad we write follows the ASCI advertising code, so claims stay accurate. Ads tire when people see them too often, so we plan fresh creatives regularly and test one change at a time.

When a campaign beats its target, we suggest how much more budget it can take; when one stops working, we pause it quickly. You always know where your money went and what it brought back.

CAC optimisation

Lower cost to win each customer.

ROAS optimisation

For eCommerce campaigns.

Creative testing

Of images, videos and copy.

Bid optimisation

By device, time, place and audience.

Budget optimisation

That moves spend to the winners.

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