Pet Refined – Natural and Wild
Pet Refined
Pet Wellness & Lifestyle
Key Services Delivered:
- – Brand Strategy & Identity
- – Logo Design
- – Packaging Design
- – Website Design & Development
- – Marketing Materials
- – Social Media Content & Visuals
THE CHALLENGE
Taming the Wild Into a Story Worth Telling
THE APPROACH
Designed by Nature, Refined by Instinct
We embraced craft paper packaging with bold black printing to evoke authenticity, sustainability, and simplicity. This tactile, minimalist look stood apart from the glossy, generic packaging commonly found in pet aisles. The logo and visual language leaned into raw textures and clean lines, letting the natural narrative lead.
The website and marketing content continued the story—immersing users in a world where purity, wilderness, and love for animals co-exist in harmony.
The Work
Branding & Logo
We designed a sleek, nature-rooted identity using strong yet simple typography and a symbol system inspired by Siberian wildlife and terrain.
Packaging Design
All products feature recyclable craft paper with black print, giving each item a handcrafted, earthy feel that reflects the wild origins and natural ingredients.
Website
Developed a clean, immersive digital experience that highlights product purity, origin stories, and the raw beauty of Siberia—while making the path to purchase seamless and emotionally engaging.
Marketing Materials
Crafted educational and sales materials that emphasize natural ingredients, Siberian sourcing, and pet wellness philosophies.
Social Media
Built a visual strategy rooted in nature, storytelling, and real pet-owner connection—positioning Pet Refined as a lifestyle, not just a product line.