Julphar Life – Feel Your Best

Julphar Life

Healthcare & Wellness

KEY SERVICES:

THE CHALLENGE

From Clinical to Connected

Transform Julphar Life’s traditional, medical-style branding into a vibrant, contemporary identity—without losing credibility or trust. The goal was to shift away from the generic blue-grey pharmaceutical aesthetic and build a brand that speaks wellness, positivity, and everyday vitality.

THE APPROACH

Designing Belief, Proving Possibility

We reimagined Julphar Life with a bold, people-first strategy. To overcome internal hesitation, we developed a fictitious “dummy” brand using lively, modern packaging, fresh product names, and engaging visuals. We placed these mock-ups onto real pharmacy shelves to simulate market presence.

During the client presentation, Julphar executives unanimously chose this unnamed brand as their favorite—completely unaware it was a concept we had created. When they discovered it was our proposal, they embraced the full creative direction.

The Work

Branding & Identity: A full transformation into a vibrant, friendly, and wellness-driven brand.

Product Naming

Crafted memorable, consumer-friendly names for new and existing products to support positioning and clarity.

Packaging Design

Replaced cold, clinical boxes with fresh, colourful, and approachable designs that stand out on shelves.

Children’s Range

We developed unique character mascots for kids’ medicines, each with playful personalities. These mascots were also used to design interactive hospital play zones—making Julphar a brand children could recognize and trust.

E-Detailing Materials

Designed digital-first tools that help Julphar’s sales team effectively reach and impress busy healthcare professionals.

Print & Content

Developed branded magazines and storytelling content to strengthen the connection with consumers and caregivers.

Campaign Execution

Delivered market-specific growth and launch campaigns to position Julphar Life as a leading consumer-first healthcare brand.

The Result

Julphar Life’s new identity redefined how healthcare products can look and feel. With vibrant packaging, meaningful product names, and immersive brand touchpoints, the transformation helped the brand stand out in pharmacies, clinics, and homes—building stronger relationships with parents, patients, and practitioners alike.
Ready to build something meaningful?

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